In today's complex and ever changing environment delivering correct information to customers has become an indispensable business practice for every organization for its competitive edge and quality of product / service leading to customer satisfaction. If people are not aware about the profile of an enterprise or its products / services, it reduces it to be a 'non-entity'. Transparent and responsive working enhances the acceptability of an entity to be reputed and trustworthy. Towards achieving such an image, every enterprise should have its own effective information propaganda mechanism.
Meaning of communication
Communication is always two ways. It should be interactive rather than just a dump narration of detail. In order to effectively communicate with customer every enterprise endeavours to present their information in an interactive manner through various means such as help desk, information centers, enquiry counters, feedback process, web media etc with a basic objective of reaching the correct information to the needy at the right time.
Current touch screen kiosks
With the advent of technology and modern facility, touch screen information kiosks established for communicating information to the users have swayed the nook and corner of public places. Mostly, these kiosks are "Design and Display" logic driven resulting in situation where the content very often become outdated. The basic reason for this seems to be the requirements of enormous efforts in redesigning the display every time there is a change in the information coupled with the need to individually visit each and every kiosk system to do the updating manually. In addition the succession with which the information gets changed outweighs the time taken to update the same in these kiosks leaving a time lag between the two.
The requirements
Technologically innovative system with appropriate architecture should be developed to enable dynamic updating of the touch screen kiosk as the information changes. Regardless of the number of kiosks and their wider location in different areas, it should be possible for the owners to update each of them through a centralized remote control. Then alone one can considered that the information propaganda system delivered through touch screen kiosk is meeting the actual requirements.
What is Touch2i?
Keeping the ideal requirements in the background, we have developed a state of the art information propaganda system driven by software logic capable of working in touch screen kiosks. The solution is called Touch2i effectively meaning at the touch of your finger, you should able to see what is desired. The system design is so dynamic and robust that the user can control the display content from a centralized server on a real time basis. It is possible to update the kiosks located in different places from the server. In addition, Tocuh2i can also be used as a platform for promoting the ‘Concept', 'Products', 'Services' and ‘Advertisements’ as the case may be relevant to the organization.
What Touch2i can do?
It enables you to,
Reach customer on one-to-one basis
Interactively deliver all relevant information
Prompt the customers to opt your products/services
Enhance your sales/services
Provide more extension counters of your entity
Add more customers and increasing profitability
Eminently build a brand of your entity
Retain your brand even in ever changing demands
Offer a self serving centre of your entity to customers
Conserve your manpower at peak demand situations
Effectively attend to shy and self seeking customers
Conserve the time avoiding queue in enquiry counters
Use the solution to act as the end in public services
Meet customer demands with accuracy of information
Use it as the advertising means, when in idle status
Attract customers with multimedia content display
Use the solution effectively in e-Governance services
Who can use Touch2i?
Touch2i can be used by every commercial business entity, public service organizations and Governments. It has special utility value for below mentioned sectors:
E-Governance Centers
Information Centers
Municipalities
Public Utility Centers
Public Services Centers
Colleges & Universities
Township Enclaves
Property Dealers
Multiple Office Complexes
Entertainment Providers
Tourism Promoters
Malls & Shopping Arcades
Monument Centers
Banks and ATM Centers
Insurance Companies
Retailers
Exhibitors
Libraries
Police
Art galleries
Public transport
Railways
Airports
Seaports
Museums
Art Galleries
Airlines
Big Hospitals
Star Hotels
Tour organizers
Salient features of Touch2i
A versatile system that can efficiently handle images
Centrally manageable using LAN/WAN/Broadband
Can seamlessly handle video/flash/graphic file too
Efficient search capability retrieves correct information
Explorer display offers a bird's eye view of all content
Remotely controlled update for real-time notification
User can determine the functionality flow of display
Menu navigation flow is like an offline web display
Menu navigation maintains back reference continuity
Continuity of session to keep favourite short list
Capable to integrate with any other online info links
Can send e-mail of selected information of a visitor
Switch over to advertisement display when in idle mode
Readily installable requiring no training for using it
Easy implementation with customization of user need
Easy load & update of content from centralized server
All the content loaded gets structurally organized
Capable to interface big screen for advertisement display
USP of Touch2i
It is a software driven kiosk
It is not a design & display type
It is a multimedia kiosk fully controllable by the user
It is an interactive kiosk according to the user entity
Robust and dynamic architecture for any type of display
The competitive price of touch2i kiosks
The simple installation and speedy implementation
Hassle free manageability of content from central server
Quality after sales support and maintenance
Flexibility to allow interfacing to customer needs
Content load & update without depending on IT person
Add more services without additional infrastructure
Expand to additional location in array to the existing
Easy to evaluate the solution before investing money
Requested information delivered at door step by e-mail
Can seek and obtain feedback directly from its users
