SalePromptor |
Significance of product cataloguing
Product information is very crucial for effective sales promotion. Most enterprises introduce their products and services to the prospective customers through catalogue circulation and display.
Catalogue and product display occupy an exclusive marketing means that are heavily relied upon by customers to know about a product or service for making a decision to go for it.
Creation & circulation of continuously updated product catalogues incorporating current information for conveying to customers is an indispensable commercial practice above any other strategy.
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Current situation in product cataloguing
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With the advancement in technologies, introduction of digital images of products with relevant information in electronic format to customers in retail show room or through E-mail or in web medium or at customer door step in CDs etc is the current marketing strategies being increasingly adopted by every enterprise. Thus electronic cataloguing is becoming the order of the day.
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Constraints in electronic cataloguing
| In digital product cataloguing, the problems such as (i) slow opening of images, (ii) out of screen display of images (iii) size limitations of image files and (iv) inability to organized grouping of images etc put great constraints for effective presentation of product content to customers. In addition, lack of dynamism in classifying these product images to retrieve according to the choice, relevance, current status, nature of transaction and so on act as hindrance for an interactive display.
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Requirements for an effective electronic cataloguing
To provide effective cataloguing solution, there is a need to develop an innovative system wherein the digital images of the products could be structurally organized as database and quickly retrieved for display to customers according to the choice.
Such a solution should offer an efficient and cost effective Marketing Tool Management (MTM) system enabling an enterprise to maintain its full products range in digital form to present them interactively with an ability to update dynamically as and when changes occur to a product status.
Further the database created through such a system could be accessed at the touch of a button facilitating the users on their own to dynamically create catalogues of different combination of product or service details according to the need of a target customer. The output of dynamically created catalogues should enable the users to circulate them with ease by means of electronic medium in a very efficient and cost effective manner.
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SalePromptor, readily installable software, basically provides an automation solution in business promotion activity helping its user to present the products to customers in an effective and interactive manner to boost sales. It is an efficient marketing tool enabling the user to dynamically create & update product images. The user can also electronically circulate the product catalogue to customers beyond the barrier of time, effort and cost.
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What SalePromptor can do?
It enables,
- You to reach millions of customers at negligible cost
- Reduction of costs in marketing and overheads
- You to provide accurate information to customers
- You to do away with voluminous static physical catalogue
- You to promptly track customer enquiry of products
- You for prompt updating the old information
- You for cost effective creation & circulation of catalogue
- An enterprises that cannot send samples to send images
- You to web post product catalogue for online view
- You to display slide show of products for advertisement
- You to save enormous cost from catalogue circulation
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Who can use SalePromptor?
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The applicability and utility of SalePromptor can encompass almost in all businesses activities including certain social and religious activities. To quote few of them:
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- Manufacturers of products
- Exporters of products
- Garment dealers
- Engineering parts dealers
- Marine product dealers
- Modular product dealers
- Fragile item dealers
- Automobile dealers
- Auto spares dealers
- Fashion designers
- Textile dealers
- Mail order providers
- Furniture dealers
- Hotels & Hospitality Centers
- Matrimonial centers
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- Arts & Crafts dealers
- Signage & Advertisers
- Interior decorators
- Photography
- Real estate dealers
- Antique dealers
- Auctioneers
- Jewellery dealers
- Electronic item dealers
- Molecular researchers
- Bio-tech researchers
- Precious item dealers
- Granite & Marble dealers
- Leather item dealers
- Utility item dealers
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| Every other business entity that has to illustrate its products or services using images to customers |
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Benefit on usage of SalePromptor
It provides,
- A structured cataloguing system for product images
- For choice based grouping of product details
- For availability of product details at finger tip
- Cost savings from handling printed static catalogues
- Hassle free product content maintenance
- For easy mobility of catalogue content
- An after sales monitoring for customer satisfaction
- Customer reach beyond barrier of time & distance
- For an interactive relationship with customers
- For availability of product catalogue on the web
- For value added functionality integration on option
- An efficient product presentation tool in marketing
- For fruitful utilization of cost effective marketing time
- For a state of the art advertisement display module
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Salient features of SalePromptor
- Organizing images as per product classification
- Capability to load images of common formats
- Dynamically integrating description with images
- Optimally sizing image file providing better view
- Encrypted savings of images in database
- Multiple images saved into single out put file
- Capability for grouping and comparing images
- Retrieval of saved images at admirable speed
- Interactive menu navigation of product images
- Circulation of catalogue with intro pages
- History track of catalogue circulated
- Automatic currency conversion of product price
- Easy & efficient updating of circulated catalogues
- Integrate audio / video / graphic files in display
- In built compression logic for easy transmission
- Images are saved as data and not as files
- The search and retrieval based on query to data
- Client-server basis performance on a network
- No purchase of additional software to run this
- The application hardly has any deployment time
- The application performance tested to its optimum
- The user can conveniently add or edit content
- Image loading capacity scalable to any extent
- Dynamic creation of PCF catalogue output
- Dynamic creation of WPC output for web posting
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Customization capability of SalePromptor
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SalePromptor software, besides the inbuilt functionality features, through client specified customization can provide an eminent IT solution for certain specialized functionality modules relevant to,
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